A simple thought for your new digital year….
There are now SO MANY web sites out there. Why should anyone pick your site out of the thousands that may be vying for your goods or services.
Don’t be afraid of this question ! It is a good starting point to help you take a minute out of your busy schedule and review what you present to the outside world.
Here are some questions to ask yourself.
- Is my site stagnant ?
This could be a lack of dynamic content, old graphics, or products and service listings that are no longer relevant.
- Are we presenting something ‘EXCEPTIONAL’ to the internet masses ?
Is there a product or service that stands out and shouts “Hey, look at me !”
- Is the site in line with our current company mission statement ?
- Is our site capturing relevant information to help us innovate the site and future proof our business ?
Web site stats and google analytics are way more than a couple of pretty graphs. You should look at them and see what works.
- Is your site aligned with your other social media initiatives ?
Maybe now is a good time to make some changes to your web presence. After all, it is just like any normal shop front or office space. They all require merchandising and a coat of paint or some new office plants.